Dija Ayodele
With over fifteen years beauty industry experience, Dija Ayodele is an acclaimed skin care expert, entrepreneur and brain behind the award winning Black Skin Directory; an online platform founded in 2018 to improve access to professional skincare for people of colour. She is also the founder of CLICKED! - an AI powered skin health tool built to make skincare less confusing. She is a Vogue Business top 100 Beauty Innovator 2024.
Dija is also a writer and author of the global best-seller Black Skin - The Definitive Skincare Guide. She is an experienced and engaging host and public speaker and has graced numerous stages at home and abroad - the House of Commons, Vogue Beauty, Oxford University, Cosmoprof, Brown's University, The Financial Times and the British Association of Dermatologists amongst many.
Within the corporate beauty space she also works with a host of respected brands such as L'Oreal, Walgreen Boots Alliance, No7 Beauty, Galderma, Estee Lauder, Unilever and Shiseido Group as an international consultant and Key Opinion Leader (KOL).
Dija sits on the expert board for the British Association of Beauty Therapy & Cosmetology (BABTAC), the advisory board for the British Beauty Council and is a Trustee for Beauty Backed - a non-profit supporting beauty industry professionals.
Dija has built a loyal community of nearly 50k subscribers and also enjoys social media content creation and presenting.