Dija Ayodele is a tech founder and skincare expert building the future of AI-powered skin health.

As co-founder of CLICKED!, she leverages two decades of hands-on clinical expertise to create personalised, confidence-boosting skincare guidance for consumers that cuts through the noise.

She is a celebrated bestselling author (Black Skin: The Definitive Skincare Guide, Harper Collins, 2021), founder of the award-winning Black Skin Directory and Vogue Business Top 100 Beauty Innovator 2024.

Dija has an engaged and loyal online following, partnering with L'Oréal, Estée Lauder, Unilever, Shiseido Group and Galderma. As an experienced public speaker, she has graced stages at Oxford University, the House of Commons and Vogue Beauty.

When not immersed in work, she enjoys spending quality time with family, art exhibitions and walking in the open countryside.