“I unapologetically pursue excellence, and every day I am inspired to revolutionise how women of colour access the beauty and skincare world, in a way that makes them feel seen and valued.”
Skincare Expert and Aesthetician, Dija Ayodele is author of the newly published Black Skin, The Definitive Skincare Guide, owner of skincare clinic West Room Aesthetics in London and founder of the multi award-winning educational platform Black Skin Directory (BSD). With over 10 years experience in understanding and treating skin health, she has become a pivotal champion and advocate for providing the tools for people of colour to be educated on their unique skincare needs whilst pushing the beauty industry forward in its requirements to serve this sector.
Her clinic is a go-to destination, especially for Black women seeking skin rejuvenation treatments and advice for their skincare needs. She is a GLAMOUR Magazine columnist, Trustee of the Beauty Backed Trust and Advisory Board Member to the British Beauty Council, British Association of Beauty Therapy & Cosmetology (BABTAC) and Aesthetic Medicine Journal.
Dija is an experienced public speaker at both industry and consumer events and has taken the stage at the House of Commons, Stylist Live, British Association of Dermatologists, Financial Times, Cosmoprof and Refinery29. She also works with a host of respected brands within the global beauty and cosmeceutical industries such as Walgreen Boots Alliance and L’Oreal as a consultant and Key Opinion Leader (KOL).
